Top 5 Social Networking Apps in South Africa Q2 2025

In the second quarter of 2025, South Africa witnessed notable trends among the top social networking apps, as analyzed by Sensor Tower.

Threads maintained a consistent download rate, starting at around 45K weekly downloads, dipping slightly mid-quarter, and peaking at approximately 47K by the end of June. The app's weekly active users showed fluctuations, beginning at 1.66M and reaching around 1.76M by quarter's end.

Facebook experienced a varied performance in weekly downloads, starting at 277K and seeing a decline towards June, ending with about 191K. Revenue saw an upward trend, beginning at $15K and peaking at nearly $20K by the end of the quarter. Active users remained strong, hovering around 14M throughout the period.

Telegram Messenger had a steady download pattern, starting at 72K and closing the quarter with about 51K downloads weekly. Revenue increased from $6.7K to over $10K by the end of June, while active users saw a slight decline from 3.3M to 2.9M.

WhatsApp Messenger showed a robust active user base, starting at 42.8M and increasing to 43.4M by the end of the quarter. Downloads fluctuated, peaking at 324K in late May before declining to approximately 147K.

Messenger saw weekly downloads averaging around 37K, with a slight increase towards the end of June. Revenue remained minimal, peaking at $37 and ending at $14. Active users showed a downward trend from 3.7M to 3.5M.

These insights provide a clear view of the social networking landscape in South Africa for Q2 2025. For more detailed analytics, visit Sensor Tower's platform.